What is it?
Podcasting has taken the world by storm! Public podcasting, that is. Private podcasting is a newer and lesser known format but is equally powerful in its ability to inspire, educate and connect.
In short, podcasts are “shows” that you can subscribe to on a personal device, such as your smart phone or computer. Podcast shows, much like TV shows, have episodes and are themed. Podcast shows can be about anything –– from financial investments to vegan baking, self-development to unsolved murder mysteries. Private podcasts can take on different topics that are of particular interest to a family, organization or business.
This short blog post explains the difference between public and private podcasting, the unique value of private podcasts and describes the kinds of companies, organisations and families that might benefit from creating or use private podcasts.
Difference Between Public and Private Podcasting
Public podcasts are usually free for the listener. You simply click a subscribe button and listen to episodes whenever you like. Similar to commercial and public television, a public podcast show is paid for by the advertisers or show sponsors. In some cases, the creators sell their services either explicitly or implicitly and make back the “investment” of creating their show when listeners buy their product or service that they learn about in they podcast. But, what about private podcasting?
Private podcasting, on the other hand, is designed for internal communications for a specific audience, and only authorized users can listen to the content. The distribution is the main difference. Companies, organisations and even private families can commission the production of a private podcast to communicate with their employees, select community, or family members.
The Unique Value of Private Podcasting
StoryKeep, a niche media company for families and enterprises, produces private podcasts for families. We work with families that want to stay connected across multiple generations. StoryKeep collaborates with families to create shows that highlight a family’s stories, history, and educational topics through the voices of the family members themselves. StoryKeep also works with companies and enterprises to create podcasts as tools for on-board employees, providing tutorials and inspiring their staff with episodes about the company’s vision or future goals. Feel free to be in touch to learn more. Private podcasting can be a powerful communication tool for families and businesses that want to disseminate information, but more importantly, stay connected for a greater purpose.
Podcasting is practical. People can listen in their own time and at their own pace. Unlike video that requires a person to sit and watch or written documents like newsletters that require a person to sit and read, podcasting is a “moveable feast” of stories and ideas. People can listen while they commute, cook or exercise.
Does Your Family / Company Need a Private Podcast?